"The Cleaning Lady," created by Miranda Kwok, is a gripping FOX drama that follows Thony De La Rosa, a former doctor turned cleaning lady, who becomes entangled in the world of crime to secure medical treatment for her ailing son. As the first primetime drama on FOX created by and starring an Asian woman, and the most-streamed premiere for FOX on Hulu, the show has sparked conversations about the importance of diverse representation in media.

Role: Brand Voice Coordinator

Creative Ideation and Brand Voice Management: Collaborated in the creation of the first Asian American woman-led TV show, navigating, and balancing the distinct missions and values of Warner Bros and FOX.

Assisted in managing creative inputs, aligning divergent brand goals to deliver a cohesive and groundbreaking series.

Enhanced Digital Productivity: Trained writers and producers in digital workspaces resulting in a 25% increase in productivity during remote work, showcasing expertise in digital tools and efficient workflows.

Cross-Functional Collaboration: Created and executed cross-functional plans to ensure seamless collaboration and project progression. Collaborated with writers and producers to refine innovative concepts, ensuring coherence and originality in content creation.

Adaptability and Efficiency: Thrived in a fast-paced environment with competing project deadlines, highlighting excellent time management and multitasking skills.

Sundance Festival

The Sundance Film Festival, held annually in Park City, Utah, is the largest independent film festival in the U.S. Founded by Robert Redford in 1978, it showcases diverse independent films, providing a platform for filmmakers. The festival draws industry professionals, celebrities, and film enthusiasts worldwide.

Role: Wrote blogs featured on the Sundance website to promote social awareness, cyber policies, civil liberties, and youth activism.

Blog Writing: Wrote documentary reviews underscoring Sundance’s Diversity initiatives and commitment to social causes. These efforts helped communicate Sundance’s mission and values effectively to their audience.

Blog Excerpt: “I strolled into the Michigan Theater, greeted by its congregation of film lovers and techies, completely ignorant of Aaron Swartz (subject of The Internet’s Own Boy).  Two hours later I was wrought with emotion. Gone was my left’s brain reasoning, retention of dates and names of laws, instead my right brain roared angry and confused.”

Logline: Facing money woes, three impulsive hustlers’ team up to chase quick cash in Detroit’s wacky neighborhoods but their secrets threaten to destroy their deep friendship.

Role: Writer/Creator. I wrote a half hour dramedy pitch deck to appeal to Major TV networks gap in programming for sitcoms featuring young POC lead characters while rebranding the city of Detroit to Hollywood executives. I used the Stranger Things pitch deck as a reference which earned a greenlight by immersing investors and distributors into the world, tone and setting.

Copywriting: I crafted compelling copy while working closely with the illustrators and photographers to ensure brand voice aligned with potential investors and partners.

Brand Guidelines: Authored brand copy guidelines that captured the series' themes, values, and style, ensuring a consistent and compelling voice across all channels. Emphasized the underrepresented urban voice in sitcoms.

Collaboration with Design Teams: I collaborated with an illustrator to elevate the pitch deck by modeling its style after a hustler’s how-to- manual, immersing investors into the nuanced world of Detroit, its various subcultures and the series’ versatile tone.

Presentations: Designed, wrote, and delivered engaging presentations to effectively communicate complex ideas to investors and potential distributors.

Logline: In a world where perception is life or death, a homeless young black man scores a custom-made suit that gives him overnight success in Chicago’s cutthroat social jungle but a romance threatens to unravel it all.

Role: Writer/Creator: Developed a dark comedy pitch deck rooted in personal experiences, strategically designed to align with Hollywood's diversity initiatives and programming mandates. Focused on creating content that highlights young Black lead characters within the genre of dark comedy. Designed the pitch deck in the style of a high-fashion catalog/magazine to highlight the critical impact of fashion and perception, emphasizing the concept of "life or death" stakes in the narrative.

Copywriting: Developed compelling copy in close collaboration with illustrators, emphasizing Hollywood's underrepresentation of young Black male lead characters in upscale, sophisticated story settings.

Brand Guidelines: Crafted brand copy guidelines that emphasized the intersection of race, class, and generational conflict. Conducted extensive research across multiple Hollywood production companies to identify gaps in programming targeting young POC audiences.

Collaboration with Design Teams: Partnered closely with illustrators to visually translate the brand’s vision, ensuring alignment with Hollywood's push for “protest art” programming that challenges societal norms.