Black Future House is a 3-day event in Austin, Texas (ATX) that brings together creators from the entertainment, sports, and tech industries. It fosters collaboration and community, connecting innovative minds to shape the future. The event serves as a hub for cultural exchange and professional networking, uniting a diverse range of talents under one roof.
Role: Copywriter
Creative Ideation and Brand Voice Management: Developed engaging content for the "5in5" social media series, capturing the dynamic essence of trending topics across entertainment, sports, music, tech, and entrepreneurship. Collaborated with leadership to refine the brand’s voice, ensuring consistency and resonance with the target audience.
Content Strategy and Development: Crafted compelling copy that aligned with Black Future House's mission to create impactful experiences and amplify Black culture. Sourced real-life stories and designed surveys to collect data amongst team members. Led content ideation sessions and contributed to high-visibility campaigns, resulting in increased audience engagement and brand awareness.
Cross-Functional Collaboration: Worked closely with graphic designers and illustrators to deliver a cohesive message and reinforce Black Future House’s narrative. Supported the seamless integration of brand storytelling into events and digital campaigns, reinforcing Black Future House’s innovative narrative.